Drive more traffic to your website with expert Local SEO in Vancouver. Get found by customers searching for your services.
SEO stands for Search Engine Optimization. Simply put, this is the task of helping your website get better search results based on how you structure your website's technical "stuff" and content, along with some external strategy to point other websites and traffic to your website.
There are several moving parts to a winning Vancouver SEO plan. There is "On Page SEO" and "Off Page SEO". Then to complicate matters more, we make sure that for your local business, that both aspects are done just right for "Local SEO".
Local SEO is the practice of making sure that both on page and off page SEO target search results for your service areas. When your prospective customers Google search for the exact services you offer, we make sure they find your business.
If you are a Garage Door company and someone has a problem with their door, they might do a Google search for "garage door repair Vancouver"
If you want to be the first company that gets shown for that search, you better have your Local Vancouver SEO game on point.
Before we come up with all the awesome content that you need to help your customers decide that you in fact are the solution to their problems, we first need to have a solid foundation to build your website on. This would be your website's URL structure. Google needs to be able to easily crawl your site and index every page. Then we need to conduct some keyword research, mostly looking at our top competitors.
Once we have the keywords that we need to rank in search results, we then write those down. Keeping a list of important keywords helps with all aspects of Local SEO. We will use this list for our content, H1 tags, meta descriptions, and of course, the URLs we use. We now are armed with the data needed to start.
The structure should be very simple, organized and easy to navigate. We make sure to use geo-targeted keywords in your URL structure to make sure search engines know what that page is about. For example your page about one of your service areas would look like this:
Your meta description (the small text in search results that describes the page) should contain the same keywords. Search engines use this text to understand the page. For the main title or "H1 tag", we make sure that the search engines know what topic the content is about by placing your keywords in the title.
Gone are the days of keyword stuffing. Search engines still need to see your main keywords in your content, but now we need to make sure the content is useful to your site visitor. The more thorough and descriptive that your page describes exactly what you offer and how your customers can get it, the better your page will rank. We make sure to put target keywords in naturally and only where it is relevant to your content.
We make sure when appropriate to target local seo keywords in your H2 and H3 titles. These are the secondary titles on your page. For example when listing different aspects of a service:
"Drain Cleaning Service" (H2)
--paragraph about drain cleaning--
"How often should you clean your drains?" (H3)
We make sure to use Alt descriptions in your images. The description you use should contain the keywords you are targeting as search engines can see this text even though viewers can not. Even though it produces a small result, it is always good practice to use every ability you can to get that page up in rank.
When a website loads slow, people get frustrated, impatient and then bounce. Hence the term "bounce rate." We always do what we can to keep your pages loading fast and visitors on your site. This means optimizing your picture file sizes, keeping elements that take up too much load time to a minimum while still providing a stunning site look, feel and user experience.
We make sure we have new Blogs on your website. Blogging might seem tedious, but the more content you add to your site, and the more relevant and fresh (new) it is, the better for search results and domain rank. The higher domain rank your site has, the more search engines push your website up the ranks. Plus every blog has the opportunity to target specific keywords that your customers are typing into Google search.
Off Page SEO is the practice of everything you do to drive traffic to your Vancouver website from outside of your actual website. Even without a link to your website, every mention on another website that talks about your "brand name" is a signal to Google that you have great and relevant content. Posting great content on social sites might get you some "shares" and "likes" which signals search engines to bump up your website in search results.
Probably the most important Vancouver SEO off page site to optimize is your Google My Business listing. This is where you show up in MAPS. We always make sure you have a fully optimized GMB profile so you will win more business.
Then there is the actual practice of "backlinks". This is when you get another website to post a link that when a user clicks on it, they are sent to your website. This is arguably the most important thing you can do to drive up your search results. When you have many backlinks from relevant sites pointing to your website, this is a very strong signal that you have great content.
We need to make sure to use different anchor texts. The anchor text needs to be not all the same. The best practice is to get as many of all of these as possible leading to your Vancouver Website, while having your naked URL be the one with the highest amount of links to your site. To search engines a wide mix looks "natural" and is the best way to get better search results.
Directory websites like Yelp or Angie's List. The more of these you place your website link on, the better.
Related websites post about your services with links to your website. Higher domain authority means more "link juice."
We find relevant articles with dead links and contact them to replace with your link. This makes everyone happy!
Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. It's the foundation that allows search engines to access and read your website effectively. While on-page SEO focuses on content and off-page SEO focuses on external signals, technical SEO ensures your website's infrastructure is sound.
A technically sound website not only helps search engines crawl and index your site more efficiently but also provides a better user experience, which is increasingly important for ranking higher in search results.
We ensure your website has a valid SSL certificate, encrypting data and building trust with both users and search engines.
We compress images, minify code, enable browser caching, and use CDNs to ensure your pages load in under 3 seconds.
With mobile-first indexing, we ensure your site is fully responsive and provides an excellent experience on all devices.
We create and submit XML sitemaps and optimize your robots.txt file to guide search engines to your most important pages.
We implement structured data (Schema.org) to help search engines understand your content and display rich snippets in search results.
We implement proper canonical tags and 301 redirects to prevent duplicate content issues and consolidate page authority.